Prof. Dr. Maja Tabea Jerrentrup
Ajeenkya DY Patil University
Fellow at CAIS from July until December 2021
The project explores the question of how staged visual representation in social media influences the well-being of the sitter. First of all, this concerns the dispositif, i.e. the constellation when photographing, in which gender aspects play a role, but also creativity lived out together. With regard to the image motifs, it is a matter of dealing with identity, and this on different levels: People can live out parallel identities, possibly unsuitable for everyday life, or embody and at the same time better define through staging what they are not. In favour of the image concept, the body is often, to a certain extent, overcome – it is no longer a question of how one looks, but whether the image of which one is a part adequately represents the given concept.
Moreover, the staging of certain popular themes also often reveals something about motifs that are socially relevant on a more general level.