Dr. rer. soc. Erik Meyer
Fellow at CAIS in July and from September to November 2020
Campaigning can be understood as a focus for the transformation of political communication. Especially the US-presidential-elections are paradigmatic for developments which later occur in Germany or other democracies. A key factor in the transformation of the ways campaigns are communicating with the electorate and how they are organized, is digitalization and nowadays an algorithmed public sphere constituted by social network sites and search engines.
This builds the background for analyzing phenomena like political advertising on platforms and the way these enterprises execute „electoral content moderation“. The project is guided by an interest in (technological) innovations but also in evaluating them in the light of what we expect from a public sphere in democratic societies. In this perspective the project addresses the question, which changes can be seen in comparison to the election of 2016, and aims to consider them critically.