Prof. Dr. Hermann Rotermund

Prof. Dr. Hermann Rotermund
Prof. Dr. Hermann Rotermund

Previously Rheinische Fachhochschule Köln / recently Leuphana-Universität Lüneburg

  Fellow at CAIS from March to August 2019

  hermann.rotermund@cais.nrw

Broadcast in the Digital Transformation

The project aims at evaluating the current sociological, economic, juridical and political transformation concepts for the broadcast sector in Germany.
It will analyse the effects of media change on the conditions of existence of broadcast (radio and television). The technological development and global media platforms let erode the relevance of mass media. Answers have to be found in the domains of constitutional law and media regulation. Some guiding ideas of the German constitutional law for broadcast media follow historical formations of media and society which have already changed and are still dynamically changing. The project will identify the points of intersection at which new, future-oriented regulatory strategies should start.
The organisational structures of broadcast media are oriented at the linear paradigm of programming. A change of the product structure with prioritisation of on-demand content will cause a ground-breaking transformation of broadcast organisations. That will be analysed in a structural overview and along case studies.
The guidelines for broadcast operations and their governance are not adequate for the new tasks. In addition, they are unclear and contradictory. The public value concept of Mark H. Moore with its dimensions legitimation, efficiency and acceptance will be discussed as a possible new guiding scheme for public service media.
The results will be published in the form of a monograph. Intermediate results will be edited for connected studies and made available on the website publicvalue.info.

Main Research Topics
  • Media change
  • Platform economy
  • Media regulation
  • Management of media enterprises
  • Public Value
Curriculum Vitae
  • 2017/18 CAIS-Fellow: „Disruption in den Medien und durch die Medien“
  • 2013–2016 Project manager (Public Service Media 2.0) and replacement professor at Leuphana University Lüneburg
  • 2004–2013 Professor for Media Studies at Rheinische Fachhochschule Köln
Publications and presentations
  • Rotermund, H. (2018). Magic Bullets, Suggestivkräfte und Fake News. Vortrag im Initiativkreis öffentlich-rechtlicher Rundfunk, Köln, 09.10.2018.
  • Rotermund, H. (2018). Dem Publikum dienen.  Neue Leitideen fur den Rundfunk. In: epd-medien 27, 20.07.2018, 7–11. Auch Teil der Sendung Mehrspur von SWR2.
  • Rotermund, H. (2017). Von Maschinen lernen. Zur Mechanical Notation von Charles Babbage. Erscheint in C. Engemann & A. Sudmann (Hrsg.), Machine Learning – Medien, Infrastrukturen und Technologien der Künstlichen Intelligenz. Bielefeld: transcript.
  • Rotermund, H. (2017). Networked societies, digital media platforms and the future of Public Service Media. Erscheint in G. Lowe, H. Van den Bulck & K. Donders (Hrsg.), Public Service Media in a Networked Society. Göteborg: Nordicom Publishers.
  • Rotermund, H. (2017). Cloud-TV ist erst die halbe Transformation. Zeitschrift für Medienmanagement und Medienökonomie, 2, 5-6.
  • Rotermund, H. (2017). Transparenz in deutschen Rundfunkräten. In O. Torun, C. Herzog, H. Hilker & L. Novy (Hrsg.), Transparenz und Finanzierung öffentlich-rechtlicher Medien / Transparency and Funding of Public Service Media. Berlin: Springer VS.
Visiting Fellow
Çiğdem ErdalHarran University/Department of Cinema and Television
Çiğdem Erdal
Research focus
  • Television and Audience Studies
  • Fandom Studies
  • Social Media Use of Television Audiences
Curriculum Vitae
  • 2018-Ongoing, Department of Cinema TV, Harran University, Turkey/Assistant Prof.
  • 2011-2017, Marmara University, Turkey/Research Assistant/Department of Radio and Television
  • 2008-2009, Weekly Newspaper GÖZLEM-İzmir/Editor of Publications in English