What do platforms offer to the crowd?

  • Dr. Fabian Hoose
    Institute for Work, Skills and Training (IAQ), Faculty of Social Sciences, University of Duisburg-Essen
  • Paul-Fiete Kramer, M.A.
    Chair of Sociology, Faculty of Social Science, Ruhr-University Bochum


What do platforms offer to the crowd?
Self-descriptions of platform-companies and their search for workers

» Main Research Topics

Crowdsourcing as a new form of digital work is often associated with low incomes and insecure working conditions. A major research gap exists regarding how, despite these sometimes precarious employment conditions, crowdsourcing platforms can nevertheless access a sufficiently large number of crowdworkers. It is precisely this question that the working group addresses. It investigates how the platforms present themselves to (potential) crowdworkers, how they try to attract these crowdworkers and the work that they do, and what they can offer the crowdworkers so that they become active on the platforms. The research question is addressed empirically by means of an online content analysis of how the relevant platforms present themselves on the Internet. The aim of the empirical research is to gain in-depth knowledge of crowdsourcing platforms and their strategies for attracting workers, and thus to close the existing research gap. For this purpose, the working group will map out different types or patterns regarding how crowdsourcing platforms present themselves and search for online workers.

Main Research Topics
  • Crowdsourcing
  • Digital work
  • Clickworking
  • Platform economy
  • Online content analysis